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EASP – European Association of Social Psychology

Post-doc Position on Desire for Plant-Based Foods

04.09.2020, by Tina Keil

Application deadline: September 28th, 2020
University of Glasgow, UK

Logo: Univeristy of Glasgow
Logo: Univeristy of Glasgow

The Healthy Cognition Lab in the Institute of Neuroscience and Psychology at the University of Glasgow, Scotland is looking for a postdoctoral researcher with an interest in food and sustainability and outstanding skills in R for a 3-year ESRC-funded project on "Using consumption and reward simulations to increase desire for plant-based foods".

This project will establish how to create food descriptions that increase desire for plant-based foods. To curb climate change, we need to make "huge and immediate changes" to our diets, for example reducing beef consumption by 90% and consuming dishes based on beans and lentils instead. Mainstream consumers, however, expect such plant-based foods to be less tasty than meat. Because most food choices are driven by taste expectations, rather than by sustainability concerns, plant-based foods need to be made more desirable to enable the dietary shift required to sustain the planet. The current project will therefore systematically establish how to create food descriptions that increase desire for plant-based foods. Preprint of pilot work: https://osf.io/hwqpg/

The salary ranges from £29k to 40k, depending on experience; the post should be taken up by 1 Jan. 2021. Please don't hesitate to get in touch with Esther K. Papies (esther.papies@glasgow.ac.uk) if you have any questions.

For more information on the position, please see https://www.jobs.ac.uk/job/CBH469/research-assistant-associate